Inspired by golf's most prestigious spring tournament with a modern twist. I led this project from concept to execution, even hand-illustrating the signature azalea pattern that became the cornerstone graphic throughout the collection.

The art direction features a sophisticated backyard viewing party with heritage-inspired furnishings captured in soft, glowing daybreak light—embodying the awakening of golf season. This vintage-meets-modern country club aesthetic honors tradition while establishing something new for the 2025 golf season.