Run. Train. Explore.

Nathan's ‘Run. Train. Explore.’ campaign, launched in winter 2023 and running until 2024. As the lead designer, my goal was to convey a powerful brand message, bridging our exceptional hydration products with our exciting new apparel line. This campaign was all about showcasing the seamless integration of our hydration expertise and technical performance apparel, creating a holistic experience for runners of all levels. We left no stone unturned, executing this vision across various touchpoints, including emails, social media, advertisements, tradeshows, retail spaces, captivating photography, and compelling videos.